Strategy for Jamaican Sports Federations

You love your national sport. Seeing the Jamaican (or West Indian) flag soar above a global stage fires you up. But you also see that in football and cricket, we’ve fallen. Could it be about long-term thinking?

When the West Indies men’s cricket team dominated the world in the 1980s and 90s, other countries envied them. They all tried to catch up, but Australia’s response was unique.

They decided to invest in youth cricket like never before. Why? They recognized a long-term problem. Quick fixes wouldn’t solve it permanently.

• Likes
• Download3
• Share